The Industry Leader in Green Initiatives with the Most Technologically Advanced Fleet Available

Guiding Principles

Mission Statement:

At Swift Transportation our mission is to attract and retain customers by providing Best in Class transportation solutions and fostering a profitable, disciplined culture of safety, service, and trust.

The Values That Guide Us In Our Actions and Relationships:

ETHICS: Do the “right thing” and always encourage others to do the right, honest, and ethical things.

RESPECT: Treat others with the same personal and professional consideration we expect for ourselves.

BALANCE: Manage your time for both business and personal success.

WINNING ATTITUDE: Have a “can-do” attitude. Be positive, upbeat, and focused. We are winners.

COMMUNICATION: Share information, ask questions, listen effectively, speak thoughtfully, and let ideas live.

DEVELOPMENT: Learn from each other. Teach, coach, and listen. Create an environment where everyone can be a “star”.

TEAMWORK: Value different viewpoints. Execute the agreed-upon plans. Together everyone achieves more!

CHANGE: Accept it. Embrace it. Initiate it. Do everything better, faster, and with more value added.

INITIATIVE: Seek opportunities. Use good judgment. Take intelligent risks. Champion ideas.

ACCOUNTABILITY: Know your responsibilities. Live up to your commitments.

TRUST: There’s nothing faster than the speed of trust! Extend it, cherish it, build it!

SAFETY: Choose to make safety a personal value. Think SAFE, Act SAFE, Be SAFE.


We serve Swift customers and employees by providing Best in Class transportation solutions and a healthy and secure work environment so they can meet their business and personal objectives. By doing this, we help our organization achieve the high standards of our customers and build the character of our employees. Our commitment to excellence will drive Swift’s economic model through growth in sales, cost control, and increased financial prosperity.


Swift’s vision is an efficient and nimble world class service organization that is focused on the customer. We are aligned and working together at all levels to achieve our common goals. Our team enjoys our work and co-workers and this enthusiasm resonates both internally and externally. We are on the leading edge of service, always innovating to add value to our customers. Our organization has information and resources that can be easily adapted to analyze and monitor what is most important in a changing environment. Our financial health is strong, generating excess cash flows and growing profitability year after year with a culture that is cost and environmentally conscious. We train, build, and develop our employees through perpetual learning opportunities to enhance their skill sets, allowing us to recognize our talented people.